That's what our entire game is based on though. They make new content, we play it to it's full extent, and we're ready to move on. When the Unova region was implemented, it was fresh and fun for the time being. After everyone got through the story though, it was no longer 'fresh'. We were ready for them to finish abilities, items, etc. That's how MMO's grow, constantly adding new content and improving.
We've been doing the same things for years, I think we're ready to move on from logging in, doing a gym run, and then rebattling the same NPCs every 6 hours. It gets old.