just change the start time in all official tournaments.
in 90% of all tournys the start time is a pain in the ass for every european, especially weekdays, but 7pm edt on a friday is also horrible, im totally drunken at 5pm edt, guess how good im playing at 7pm or 3-4hours later if its 64man... ok thats my problem.
anyways, i guess we make up about 50% of the participants, think about it.