My Suggestion since this is called a "Gift Shop" maybe we could buy the things for your friends or your self?
Example: Amnecia Brace there will be a box and choose if you will buy this for your self or but as a gift for your friends and if it is for your friend you will enter the IGN of your friend and the gift will be sent on the character and add a thing called inbox for messages or gifts so the gifted item will be put there. just a suggestion